![]() ![]() There are 3 different ways that teams can create personas, depending on the research data in which they are rooted: The whole point of personas is that they are memorable, actionable, and distinct from one another - they are there to sum up the main needs of our different audience segments so that we can recall and empathize with them easily. Personas are not intended to be an exhaustive, scientific taxonomy of every possible user type, neatly categorized according to a multitude of psychographic, demographic, and behavioral variables - making design decisions while keeping in mind tens or hundreds of persona types would quickly become unwieldy. They should not be based on (often dubious) correlations between different demographic or analytics variables. Because of this, they must always be rooted in a qualitative understanding of users and reflect the what and why that drives them. ![]() They are meant to help us focus on what matters most to our users and put ourselves in their shoes when making design decisions. Personas used in UX work are a quick, empathy-inducing shorthand for our users’ context, motivations, needs, and approaches to using our products. ![]()
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